How Is Technology Transforming The Media And Entertainment Industry?

Media and entertainment industries are the earliest adopters of digital advancements. Every business domain understands the need for integrating the physical and digital ends. Together with innovative technology advancements, the media and entertainment industry are developing effectively.

Media and entertainment industries are the earliest adopters of digital advancements. Every business domain understands the need for integrating the physical and digital ends. Together with innovative technology advancements,Guest Posting the media and entertainment industry are developing effectively. The latest news and information can be broadcast instantly to any edge of the globe. The continuous changes in technology are affecting the value of content and dispersion.

Instead of creating an impression about the brands, the media organizations are now majorly focusing on building directly strong relationships with consumers. Nowadays, advertisers demand more relevance, accountability, and interactivity. Trending strategies fuses the content and applications together. This gives rise to both digital and traditional media values. Personalization and optimizing the conversions is the new trend in the media and entertainment industries. It is used for improving the user experiences and is served as an extension of a brand’s identity and capability of operating the business.

Some measures:

The expected reach of entertainment and media market is worth 2.5 trillion US dollars by 2021. Services like On-demand video streaming, content streaming, advertising, streaming, solutions, etc will continue to create a benchmark in a fast-paced industry that changes constantly.

Mobile advertising will account for 80% of the internet advertising revenue with total revenue predicted around 117 billion.

Video games revenue will reach $30 billion by 2021, more than double the 2012 revenue of $15 billion.

Consumer content is expected to grow from 422 million in 2016 to 6 billion in 2021.

Trends across the Media and Entertainment Industries:

Digital Music Downloads: We have all gone through the downloading era of digital media. We used to download media on our smartphones and it gets stored on a micro memory chip. But, things have taken a U-turn with the introduction of Streaming Technology. It is now possible to access and listen to millions of songs by simply paying the price of a single album download. People are now shifting to apps and about 200 million subscribers (or more) are taking the leverage of musical apps. Musical industries are highly benefited with such services as they are earning heavily from the streaming technology.

Video Streaming: Video Streaming is trending vastly in the media and the entertainment industry. the revenue generated by video streaming is predicted to get tripled by 2021. Smart devices play a vital role in streaming video technology. It is an immensely growing digital parameter that is opening doors for many diverse industries and artists as well.

Internet Advertising: It is a set of tools for effectively conveying the promotional messages of brands to the people across the globe via the internet considered as the best “global marketing platform”. Advertising online is on the peak by the industries as it is quite affordable to any budget, easily drive more traffic to the website, allows targeting the accurate audience, and provides easy global coverage.

Virtual Reality Revolution: Virtual reality is the latest trend in the entertainment industry as it is embossing its advantages into the mainstream because of its “immersive nature”. The pivotal segments of the entertainment industry like music, theaters, location-based environment and gaming have started undertaking the benefits of virtual reality.

Emerging Technologies Reshaping the Entertainment & Media Industries:

Artificial Intelligence

The integration of AI solutions in media and entertainment industries have simplified diverse segments of content creation. By this, AI assists in benefits to the entertainers and content creators by delivering high-quality content and successful marketing tools. Moreover, AI can single-handedly manage feature films with a gripping plot, amazing background score, and incredible cinematography. For example, Wedit (Web-based video Editor Integrated with VSN Explorer), with this tool users, can create video clips from an automatic video segment search and merge them in a solo clip ready for broadcast.

Virtual and Augmented Reality (AR and VR)

The future of VR and AR is going to be highly impactful in the media and

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Why Reading Educational Research can be a Challenge?

Written with co-author Dr Christine Bottrell. Pre-service teacher education students, in most courses, are required to undertake some study of education research methods, to provide them with skills to read and make use of education research. However, the field of education research is a complex and difficult area. Perhaps focusing upon the most frequently used research methods could be a useful starting point. So, what type of research methods are most favoured in education? This article describes the authors’ attempts to answer this question, and the unexpected outcomes of the quest.

Introduction

Understanding research and being able to critically read research reports in education would seem to be an important skill for teachers to acquire,Guest Posting and many initial teacher education programs, in countries such as Australia, require students to study a research method subject. In the case of pre-service teachers, there are important questions for a lecturer to consider. What should be the content and focus of an introductory course in research methods for pre-service education students? What are the priorities? Where to start? The starting point is important because, for many of these pre-service teachers, this may be the only study they will ever undertake in the area of education research. A pre-service teacher who is provided with a sound foundation in research methods is more likely to be a productive user of education research as an education practitioner.

In the limited time available for an introductory course in research methods, decisions have to be made regarding what to teach and what to leave out; what topics are considered to be more important than others and why. The field of education research is complex and, for students, the area can be overwhelming. In the experience of the authors, who have taught research methods at both under-graduate and post-graduate level over many years, students consistently describe their confusion and frustration at the sheer scope of the area and, in some cases, this acts as a disincentive.

Perhaps a useful starting point would be to focus upon the type of research that is most prevalent in education, on the assumption that students would be more likely to come across examples in the journals they read. If students are cognizant with the methods used in the research that they most frequently encounter then surely confidence would be increased. As journals are readily accessible for students, an investigation of relevant education journals would be a useful source in order to determine if certain types of research are published more frequently than others.

An investigation of this nature may reveal a profile of education research that could have implications for education researchers as well as assisting teachers and pre-service teachers. This article describes the authors’ endeavor to profile selected education research journals and the unexpected surprises encountered along the way; in particular, difficulties in the development of a suitable ‘mapping tool’. There may be implications for education researchers as well as teachers of research.

The Nature of Educational Research

Educational research is undertaken by a range of stakeholders including government departments and non-government organisations, but the majority of educational research, as with most disciplines, is undertaken by academics in universities. Educational research covers a broad range of topics such as curriculum and pedagogy, education systems (encompassing early childhood, primary, secondary education) and various specialist studies, including areas such as assessment, leadership, technology and gender.

Research needs of stakeholders vary. Education departments use research to inform teaching and curriculum practice, devise professional learning activities, target resources and improve system requirements. Non-government organisations may use research to develop teaching resources or provide information to improve services to a range of clients. Research that underpins the teaching and learning process is of particular importance to inform teacher practice. Universities usually require students to engage with the education research literature, whereby students undertake a unit in research methods or read educational research. With the growth of pre-service teacher education courses offered at the Master degree level in countries such as Australia, the requirement for research skills has escalated.

Research in education encompasses many different naturalistic, interpretative, hypothesis generating models as well as hypothesis testing models. A rich resource of text books is available for those studying the theory and practice of educational research: Burke & Christensen (2012), Punch (2009), O’Toole & Beckett (2013), Wiersma and Jurs (2009) and Yin (2012), to name a few. Due to the nature of research in an educational setting the majority of research utilises a hypothesis generation approach with a predominance of verbal qualitative data gathering.

The reporting of educational research is usually presented in a range of publications such as academic journals, including online journals, professional magazines and books. Academic journals are a pathway that allows for the results of research to be released quickly into the public space. The content of academic journals also contains opinion papers, book reviews and editorial pieces; however, in some journals, the distinction between position/opinion papers and reports of research are left to the reader to discover, which can be a problem for students and inexperienced researchers. Nevertheless, articles in journals are a readily accessible starting place for students of research methods.

Several studies have attempted to map the type of research methodology used in various educational research; for example: Murray, Nuttall & Mitchell (2008), Nuttall, Murray, Seddon & Mitchell (2006), and Tuinamuana (2012). However, Burns (2000) contends that in general, most educational research tends to be classified as “case study research”, which has become an “over-arching” term to describe educational research that does not fit with experimental, historical or descriptive research methods.

Barriers exist regarding classification of different types of research methodology; in particular, where there is not a shared understanding of categories, such as method, data source, data gathering, and data analysis. The wide-spread use of general terms, such as “qualitative research” and “quantitative research”, and the term “mixed method research”, that largely refers to the use of both verbal data and numerical data in a research study, can cause confusion. The education research field is broad and interrelated so that students, novice researchers, and teachers new to reading research are often overwhelmed and unsure where to start.

Where should the novice begin?

The question of where to start the journey into the ‘research methodology forest’ would be answered in numerous ways depending upon the preferences or individual expertise of a lecturer. Pre-service teachers, and those commencing research for the first time, often seek advice regarding the ‘best’ method, or the ‘most useful’ approach, but it is not that simple. Students themselves bring to the situation their own experience and knowledge of research, both formal and informal. As teachers of research methods to pre-service teachers and early career researchers, over many years, questions to the authors, such as “where do I start?”, “it is difficult to know who to believe when one lecturer talks about the same term in a completely different way” and “what research method is most useful for teachers?”, were often followed by complaints about the daunting size of the task and difficulty in reading research reports in education journals.

For the novice some knowledge of research methods would be essential for reading and understanding research reports in order to make a judgement of the usefulness of the findings to their situation. The absence of information about the research process deters understanding no matter what level of research expertise the reader brings to the task. Indeed, education doctoral students attending a recent conference session, given by one of the authors, expressed concern with inadequate information provided in research journal articles about the methods used, data gathering techniques and subsequent data analysis. Comments such as “it is often not clear what is being reported when components, such as how the data were collected, are missing” and “I expect to read details on the data source or data gathering but sometimes this information is just not there”, as well as comments about the difficulties encountered by students in “identifying the type of research methodology used in educational research” (Knipe& Bottrell, 2013). It seems that pre-service teachers are not alone in their concerns about reading and understanding education research.

If particular types of research methodology are more frequently used by educational researchers, such as case study as claimed by Burns (2000), then there could be justification in placing an initial emphasis on case study methodology as a starting point in teaching research methods. As it is more likely that students and early career researchers would encounter this method in educational research journals, they would have a useful starting point for reading research and designing a research study. From the confidence gained through knowledge of one method of research, students could be encouraged to use that knowledge as a springboard into other research methodology.

Developing a “Mapping Tool”

Methods of classifying research into various categories and the development of instruments used have been reported in many disciplines, from early classifications by Co

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